Case Study – Acquiring and Retaining Cultural Tourism Audiences – Joliette Halte Culturelle
Case study Acquiring and retaining cultural tourism audiences Joliette Halte Culturelle, launched in 2022, is a collective initiative led by the Musée d’Arts de Joliette, the Centre Culturel Desjardins, the Festival de Lanaudière, and the Festival Mémoires et Racines. It promotes culture in Joliette by showcasing local authenticity and artists from Lanaudière, Québec,…