Increase revenue without compromising accessibility

We support festivals, performance venues, and cultural organizations in making better use of their ticketing and attendance data to forecast sales, understand what makes an event attractive, fine-tune pricing fairly, and activate targeted marketing actions to fill seats — without sacrificing their accessibility mission.

Optimize your revenue

Your challenges

Pricing decisions made blindly
Marketing actions that aren’t targeted enough to fill events
Lack of visibility into sales and attendance rates
Existing dynamic pricing tools are expensive and poorly suited to cultural realities

Our solutions

Sales and attendance forecasting

Anticipate ticket sales trends to plan better, adjust prices, and take action at the right time with targeted marketing actions.

Ticket pricing grid optimization

Gain a detailed understanding of seat attractiveness. Structure and adjust your prices based on real demand, audiences, and accessibility goals.

Price sensitivity analysis

Understand how price changes influence attendance to optimize revenue without hurting access.

Targeted marketing activation

Use your data to launch targeted, personalized marketing actions to fill seats more effectively.

Turn your data into concrete levers to fill your events

In a context where every event matters, it becomes essential to understand when and why your ticket sales take off or stall.

This journey helps you identify the factors that influence attendance, anticipate fluctuations in demand, and take action at the right time to avoid slow nights.

By combining sales analysis, price adjustments, and targeted marketing activation, your data becomes a tool in service of long-term sustainability—without compromising accessibility or your cultural mission.

Let’s talk

They trust us.

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  • We’re truly lucky to be able to count on Gradiant’s support for our data analysis needs.
    Marie-Pier Perron
    Interim Marketing Director, Opéra de Montréal (2024)

FAQ

Everything you’re wondering…

The journey adapts to your reality, but it always aims to equip you with concrete levers you can act on.

Depending on your situation, this may include:
– tools to track attendance rates, benchmarked against your past events;
– attendance and price-sensitivity analyses, to better understand demand;
– sales or attendance forecasting models;
– audience segmentation based on engagement and lifecycle;
– pricing recommendations
– targeted marketing campaigns

The goal isn’t to multiply tools, but to act as your analytics team and provide what is useful, understandable, and actionable for your organization.

We don’t resell tickets and we don’t take a commission on your sales.

We act as your analytics team and work with your ticketing data to help you forecast sales, adjust prices, and activate targeted actions, while keeping full control over your revenue and pricing decisions.

The goal is to strengthen your financial sustainability without depending on an external platform.

Timelines depend on your starting point and the maturity of your data.

In many cases, upstream work is needed to centralize, clean, and structure the data, analyze sales history, and understand past dynamics.

For more advanced efforts—such as price-sensitivity tests or forecasting models—it’s recommended to start 3 to 6 months before the beginning of a season, and then plan follow-up after the season to draw solid conclusions.

The goal is to build durable levers and ensure your teams are set up for success.

Yes. The journey is designed to adapt to small and mid-sized organizations, to festivals as well as venues, and to highly diverse programming.

We work with your existing data—whatever your ticketing system—to provide analyses and actions tailored to your reality.

The cost of the Revenue Optimization journey depends on the scope of the mandate and your organization’s needs.

We generally offer:
– a fixed fee for the strategic thinking phase and roadmap development
– then hourly support for tool development, data analysis, and dashboard implementation.

We aim to remain accessible to cultural organizations and nonprofits. Organizations recognized as nonprofits benefit from a preferential rate.

We also regularly support our clients with funding applications tied to innovation or digital transformation, which can cover a significant portion of project costs.

Ready to optimize your revenue without sacrificing equity and accessibility?

Let’s talk!