Increase audience acquisition and retention

Centralize your data, understand your visitors, and personalize your marketing campaigns to boost engagement

Let’s get started!

Your challenges

Your data is scattered and doesn’t connect
You don’t really know who your visitors are
You’re flying blind, without measuring the impact of your campaigns
Your marketing campaigns aren’t targeted

Our solutions

360° view of your audiences

Centralize your data (ticketing, newsletter, CRM, attendance) to better understand who your audiences are and how they interact with your organization.

Dashboards

Track at a glance how your sales evolve, your retention rate, marketing performance, and ROI. Base your decisions and investments on data.

Segmentation and personalized targeting

Identify relevant audience groups to deliver the right offer, at the right time, to the right person—without unnecessary mass messaging.

Training for your teams

You’re not alone. We train your teams on the new tools so they can understand, use, and evolve these practices independently.

The right offer, for the right person, at the right time.

Our Acquisition & Retention Journey helps you build a solid foundation to understand your audiences and personalize your campaigns.

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They did it

360° view for Air Canada

Read the case study
  • The work Gradiant AI accomplished by developing the “Client 360” solution now allows us to generate considerable value at Air Canada.
    I therefore highly recommend Gradiant AI to any company looking to leverage its data in a simple, optimal, and innovative way    .
    Luc Gagnon
    Director – Analytics, Travel Marketing and Loyalty Spend

FAQ

Is this journey right for you? Here are a few questions to help clear up any uncertainties.

If you’re still unsure, let’s talk!

In a context of intense competition for attention, cultural organizations can no longer rely solely on intuition or generic campaigns.

A data-driven approach helps better understand audience behaviors, identify what drives engagement, and strengthen relationships over time.

Working on audience acquisition and retention using reliable data helps improve the relevance of communications, measure the impact of marketing actions, and support the long-term sustainability of cultural organizations.

This journey can last from 1 to 6 months, depending on your goals, your team, and the state of your data.

This isn’t a rigid program: we adapt the support to your pace. Depending on your needs and your team, we can:

  • Do it with you: if you have someone dedicated to data, we support them in developing their skills.
  • Do it for you: we act as your analytics team. A data scientist “joins” your team and drives projects autonomously, providing regular updates.

That’s a common situation. If you sell tickets, you already have data about your audiences—even if it’s underused.
When data is scattered (ticketing, on-site sales, newsletter, digital tools), the first step is to centralize it to get a complete view of your audiences and their interactions.

The cost depends on the scope of the project and the level of support you want.

We make sure to remain accessible for cultural organizations and nonprofits. Organizations recognized as nonprofits benefit from a discounted rate.

We also regularly support our clients with funding applications related to innovation or digital transformation, which can help cover a significant portion of project costs.

Yes, in most cases. Tools built into ticketing platforms often provide standard analyses that are not very customizable.

For example:

  • Dashboards are standard. You’re limited by the platform’s roadmap and lose your autonomy.
  • You can’t create your own segments (e.g., tourist = visitor living within 40 km of my cultural venue)
  • You can’t build on this enriched data because it doesn’t belong to you. Yet you might want to:
    • integrate AI solutions: donor prediction, occupancy rate
    • use your segments to personalize the experience on your website
    • run custom analyses for the launch of a new cultural offering

In any case, we act as your analytics team and will complement what’s already in place with solutions that integrate into your existing processes.

Take stock of your audiences.

Shall we talk?