Is the AI the tool or the artist?

On April 11, Bell and the JCCM organized an event on artificial intelligence and its impacts on business. Vincent Bérubé (Partner, McKinsey), Étienne Mérineau (Co-founder,, Jean-Elie Aron (Value Creation Director, Bell) and Marina Pavlovic Rivas (Founder, Gradiant AI) gave talks on this topic, followed by a panel animated by Chloé Freslon (Founder, URelles).

Marina Pavlovic Rivas (Co-Founder, Gradiant AI).

Marina spoke about our work at Gradiant AI and challenges related to the application of AI in creative industries. Is the AI the tool or the artist? This is one of the questions addressed in this conference which will be shared in video format soon.

From left to right: Marina Pavlovic Rivas (Founder, Gradiant AI), Jean-Elie Aron (Value Creation Director, Bell), Chloé Freslon (Founder, URelles), Étienne Mérineau (Co-founder, and Vincent Bérubé (Partner, McKinsey & Company).